PRIDE MONTH: PANTENE PRESENTS ITS “HAIR HAS NO GENDER” CAMPAIGN

This month of the year is increasingly tinged with rainbow colors. Starting as far back as 1969, when on the night of June 27-28, police violently raided the famous Stonewall Inn in New York’s Greenwich Village, today we celebrate Pride Month. In fact, this event symbolically represents the birth of the contemporary LGBT movement. There are many opportunities for reflection during this month of the year, including concerts, limited editions and brand proposals to raise awareness of the issue so that greater inclusiveness and more and more rights for the entire community can be achieved. Pantene is spearheading the message “Hair Has No Gender,” a campaign primarily focused on the concepts of inclusion and diversity. Leading the way are more or less well-known faces from the LGBTQIAP+ community, who through recounting their work experiences help us understand how necessary it is that concepts such as inclusion and respect in the workplace are strongly considered. As Pantene is a Swiss hair care company, the focus in this campaign will also be on them, on how they can be the main object of freedom of expression.

SPAIN, CANADA, UNITED KINGDOM AND GERMANY, THE “HAIR HAS NO GENDER” CAMPAIGN ALSO ARRIVES IN ITALY

The protagonists of the campaign include lawyer and influencer Caty La Torre (aka Avvocathy), model and influencer Erica Mattina, and Silvano Caso, an employee of Procter & Gamble Italia. Through the stories told by each talent, one understands how necessary it is for the workplace to represent a serene place, a place where one can feel understood and included on a daily basis. The message to be spread is that a professional’s talent, abilities, and skill cannot be conditioned by his or her gender and sexual orientation. Added to the faces mentioned above is Drusilla Foer, the artist whose intelligence and elegant irony will help spread this message. In addition, Pantene and P&G are committed to making work contexts more and more pleasant, sensitive to all these issues, disassociating themselves from any kind of discrimination