BEAUTY TRENDS OF 2023 AND THE TALE OF THE Y2K AESTHETIC

Oops, we did it again. The Y2K aesthetic, from the acronym for the computer flaw or millennium bug that marked the transition from the late 1990s to the new millennium, seems to be definitely back. A nostalgia effect rediscovered especially thanks to Gen Z, the time travel that can make us rediscover the charm of the 2000s. In fact, it is precisely on decidedly young platforms like TikTok that this trend has spread, and it is very interesting to discover how the new generations are fascinated by moments they have not experienced directly. Inspiration from past worlds, like a real revival, emphasizes how deeply our past is marked by stainless values. So through the unmistakable imagery associated with celebrities such as Nicole Richie, Paris Hilton, Britney Spears, Christina Aguilera, Madonna, and Lindsay Lohan, we rediscover all the beauty trends that marked the era of Don’t Tell Me and Mean Girls.

Skinny eyebrows, dark lip contours, cool-colored and metallic eyeshadows, the inescapable smookey eyes, nude lipsticks and juicy lip glosses are just a few of the poster symbols of one of the most iconic and shine moments ever. From the iconic return of Dior’s iconic Saddle, to the Sex and The City sequel, via the recent kiss between Madonna and Britney, it all comes back, as in love so in the beauty universe. Even though the gods are crazy, even though the stars are blind, what are the products-you can no longer do without-that best tell this trend?